Nonfiction Book Review; Blogging To Drive Business

                                                               

                                                         (This is a must read!, Lady PJ)

Nonfiction Book Review; Blogging To Drive Business

By Philessa Hooks Jenkins aka

Lady PJ

All Rights Reserved

Copyright 2015

1/14/2015 12:09:37 AM

Opening statement: 

     Book: Blogging To Drive Business; Second Edition

     Authors:

     Eric Butow

     Rebecca Bollwitt

What does the book promise to deliver to the reader? 

     Blogging to Drive Business will help businesses of any size learn more about blogging, from both the technical and strategic perspectives.

Does it accomplish what it sets out to accomplish?  Yes

If so, how?

     USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER, LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits.

If not, what could the author have done differently?

What makes this author uniquely qualified to write on this topic?

     Top e-marketers and business bloggers Erick Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes.  They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

     Erick Butow is CEO of Butow Communications Group, a web design and online marketing ROI firm.  His twenty books include User Interface Design for Mere Mortals, How to Succeed in Business Using LinkedIn, Droid Companion, and My Samsung Galaxy Tab.  Rebecca Bollwitt has been blogging about Vancouver since 2004 on Miss604.com.  Listed among BC’s Top 100 Women of Influence, Miss604.com was voted “Best Vancouver Blog” by The Georgia Straight, as well as “Best Twitter User.”  In 2008, she co-founded sixty4media to offer website development and social media consulting services.

What is the tone of the book?

     This book is informative and easy to relate to.

Overall impression:

     I really like this book because it helps you to create a strategy for blogging and you learn about so many things in blogging that you don’t know about; such as how to determine your blogs worth, how to get more visitors to your blog, and how to track your blogs performance.

Suggested points to include:

Was the book written in a way that you as a reader could easily relate to?

     Yes

What was your favorite part of the book?

     Chapter 3. Creating a Blogging Strategy

Do you have a least favorite part of the book?

     The last section B. Moblogging Apps

If you could change something, what would it be?

     The last chapter of the book;  I would explain more why it’s needed in the book.

Are there photos or illustrations?

     Yes, there are photos and illustrations.  They’re very effective in enhancing the book’s message.

Would you recommend this book?

     I would definitely read more from these authors and I would encourage you to get this book.  If you’re really serious about blogging this book is a must have and a must read.

What type of reader would enjoy this book? 

     This book is especially for any new blogger wanting to know ways to enhance their blogging abilities and create lasting strategies.

The Freelance Blogger
written by Philessa Hooks Jenkins
aka Lady PJ
October 30, 2014
All Rights Reserved

The Freelance Blogger

     Wikipedia defines a freelancer as:   "A freelancer, freelance worker, or freelance is a person who is self-employed and is not committed to a particular employer long- term.  These workers are sometimes represented by a company or an agency that resells their labor and that of others to its clients with or without project management and labor contributed by its regular employees.  Others are completely independent.  "Independent contractor" would be the term used in a higher register of English."
     "Payment for freelance work also depends on industry, skills, and experience.   Freelancers may charge by the day, hour, a piece rate, or on a per-project basis.  Instead of a flat rate or fee, some freelancers have adopted a value-based pricing method based on the perceived value of the results to the client.  By custom, payment arrangements may be upfront, percentage upfront, or upon completion.  For more complex projects, a contract may set a payment schedule based on milestones or outcomes. One of the drawbacks of freelancing is that there is no guaranteed payment, and the work can be highly precarious."

Reference;definition from en.wikipedia.org/wiki/Freelancer

     In conclusion a freelance blogger can work at home for many different companies or for one company in particular, and for different pay at different rates.

Finding your niche market

“Finding your niche market”

Written by Philessa Hooks Jenkins

Aka Lady PJ

All Rights Reserved

March 7, 2014

     When you’re thinking about building a blog or website you should know your audience or your niche market?  After all, your niche market determines your content (what you’re going to write about).  Sometimes that audience will surprisingly change and you’ll have to re-strategize your efforts to reach the new niche market.  You might fail the first time around but you cannot give up; you just try a different approach.  You have to understand that you cannot reach everybody but you can reach a specific group of people and it’s your job to find them.

     Every product can be defined by its niche market.  Your niche market is highly specialized, aiming to survive among the competition.  Finding your niche market is easier said than done but can be achieved by using social media (following the guidelines of course which means no spamming), using advertising, using your blog or website, and using your local market intelligently.  You have to try different methods and find out which method works best for you and your company.

#findingyournichemarket

To Write Or Not To Write

To write or not to write
written by Philessa Hooks Jenkins
aka Lady PJ
All Rights Reserved
Wednesday, March 3, 2014

To write or not to write;
This is the question?
Darkness invades my mind
Waves of fear and panic set in
I can't move... why?
I ask myself.  I hurt.
It's my pain and I love to
Express it in creative ways
There's a life reaching for that light
I can feel it!
Yet, again and again I can't move...
I try and try with zest and determination
But failure is all I can see
That tunnel of darkness closing down on me
and my ending is still pending...

Can't draw... Can you Stensil? by Philessa Hooks Jenkins

"Can't draw... Can you stensil?"

Written by Philessa Hooks Jenkins

aka Lady PJ

2/21/2014

Copyright 2/20/2014 Philessa Hooks Jenkins

     If you're like me and I'm imagining that some of you are; then you have the desire to draw but that's about it.  Your artistic qualities may not go towards the drawing side but can you stencil? I can't draw a lick but I can dab some paint onto a stencil; take the stencil away and I am artist.
     The project above was all done with a stencil that I purchased from a local arts and craft store.  How cool is that?  I used regular paper, colored markers, then I took a picture of the project with my camera, once I was done, then the final step was to load the card into my computer and upload the file onto my blog.  It was very easy and it didn't take me long at all.  Imagine all the things you can create with this simple idea?
     Stick with me and I will show you all sorts of little things you can do that are all so easy but look as if you really worked hard; sweat equity baby!
     As always it's your girl, Lady PJ, much love to you all and have a very creative day my friends.