Nonfiction Book Review; Blogging To Drive Business

                                                               

                                                         (This is a must read!, Lady PJ)

Nonfiction Book Review; Blogging To Drive Business

By Philessa Hooks Jenkins aka

Lady PJ

All Rights Reserved

Copyright 2015

1/14/2015 12:09:37 AM

Opening statement: 

     Book: Blogging To Drive Business; Second Edition

     Authors:

     Eric Butow

     Rebecca Bollwitt

What does the book promise to deliver to the reader? 

     Blogging to Drive Business will help businesses of any size learn more about blogging, from both the technical and strategic perspectives.

Does it accomplish what it sets out to accomplish?  Yes

If so, how?

     USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER, LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits.

If not, what could the author have done differently?

What makes this author uniquely qualified to write on this topic?

     Top e-marketers and business bloggers Erick Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes.  They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

     Erick Butow is CEO of Butow Communications Group, a web design and online marketing ROI firm.  His twenty books include User Interface Design for Mere Mortals, How to Succeed in Business Using LinkedIn, Droid Companion, and My Samsung Galaxy Tab.  Rebecca Bollwitt has been blogging about Vancouver since 2004 on Miss604.com.  Listed among BC’s Top 100 Women of Influence, Miss604.com was voted “Best Vancouver Blog” by The Georgia Straight, as well as “Best Twitter User.”  In 2008, she co-founded sixty4media to offer website development and social media consulting services.

What is the tone of the book?

     This book is informative and easy to relate to.

Overall impression:

     I really like this book because it helps you to create a strategy for blogging and you learn about so many things in blogging that you don’t know about; such as how to determine your blogs worth, how to get more visitors to your blog, and how to track your blogs performance.

Suggested points to include:

Was the book written in a way that you as a reader could easily relate to?

     Yes

What was your favorite part of the book?

     Chapter 3. Creating a Blogging Strategy

Do you have a least favorite part of the book?

     The last section B. Moblogging Apps

If you could change something, what would it be?

     The last chapter of the book;  I would explain more why it’s needed in the book.

Are there photos or illustrations?

     Yes, there are photos and illustrations.  They’re very effective in enhancing the book’s message.

Would you recommend this book?

     I would definitely read more from these authors and I would encourage you to get this book.  If you’re really serious about blogging this book is a must have and a must read.

What type of reader would enjoy this book? 

     This book is especially for any new blogger wanting to know ways to enhance their blogging abilities and create lasting strategies.